International Journal of Economics, Finance and Management Sciences

Volume 6, Issue 6, December 2018

  • The New Social Media Marketing Plan for HK Maxims’ Cakes in Mainland China – A Case Study

    Li Shen

    Issue: Volume 6, Issue 6, December 2018
    Pages: 246-254
    Received: Dec. 09, 2018
    Accepted:
    Published: Dec. 11, 2018
    DOI: 10.11648/j.ijefm.20180606.11
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    Abstract: This paper presents a case study of proposing a new marketing plan for Maxims’ Cakes, which is from Hong Kong as well as the food brand under the Maxims’ Group. This company is a well-known brand in Hong Kong area, yet facing some problems now, such as weak public recognition and fierce competition in Mainland China. This paper is aimed to put forw... Show More
  • Performance Evaluation of Machine Learning Approaches for Credit Scoring

    Anqi Cao, Hongliang He, Zixuan Chen, Wenyu Zhang

    Issue: Volume 6, Issue 6, December 2018
    Pages: 255-260
    Received: Dec. 09, 2018
    Accepted:
    Published: Dec. 11, 2018
    DOI: 10.11648/j.ijefm.20180606.12
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    Abstract: In today’s world, assessing financial credit risk is of immense importance in both accounting and finance areas. Financial institutions need to keep the credit default risk to an acceptable level so that higher profitability can be achieved. Recently, with the fast development of modern data science, many machine learning methods have been applied ... Show More
  • Research on the Construction of Annual Report System of Urban Libraries in China

    Panpan He, Ya Chen

    Issue: Volume 6, Issue 6, December 2018
    Pages: 261-268
    Received: Dec. 09, 2018
    Accepted:
    Published: Dec. 11, 2018
    DOI: 10.11648/j.ijefm.20180606.13
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    Abstract: The Third Plenary Session of the 18th CPC Central Committee clearly stated the modernization of the national governance system and the ability to govern. The library annual report system is a complete framework and mechanism for dealing with the interaction between the state, libraries, society and citizens. The important component is an important ... Show More
  • The Impact of Credit Support on Low Carbon Economy: An Empirical Study Base on Macro and Micro Economic Level in China

    Shuai Wang, Zhizhang Li, Chen Wen

    Issue: Volume 6, Issue 6, December 2018
    Pages: 269-276
    Received: Dec. 09, 2018
    Accepted:
    Published: Dec. 11, 2018
    DOI: 10.11648/j.ijefm.20180606.14
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    Abstract: Financial support is an important boost power for low carbon economy. From macroeconomic and microeconomic level, this paper analyzes the impact of credit support on low carbon economy. At the macro level, this paper uses VAR model to analyze the relationship between credit support, low carbon economy and GDP. At the micro level, this paper uses dy... Show More
  • Research on the “City’s Study” of Urban Library Service Mode in China

    Huang Anni, Chen Ya

    Issue: Volume 6, Issue 6, December 2018
    Pages: 277-282
    Received: Dec. 09, 2018
    Accepted:
    Published: Dec. 11, 2018
    DOI: 10.11648/j.ijefm.20180606.15
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    Abstract: Under the background of urbanization and networkingalong with the trend of digital reading, the urban library service model needs to be transformedand the service function needs to be enriched.“City’s Study” refers to the city’s 24-hour self-service entity reading space jointly created by the urban libraries and partners. It is a new type of servic... Show More
  • Determining Whether the Chinese Services Industry Is Stagnant: An Empirical Test of Baumol’s Model

    Zheng Dequan, Wang Enyan

    Issue: Volume 6, Issue 6, December 2018
    Pages: 283-289
    Received: Dec. 09, 2018
    Accepted:
    Published: Dec. 11, 2018
    DOI: 10.11648/j.ijefm.20180606.16
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    Abstract: The effects of increasing employment share of services on the real GDP growth have been investigated by a series of theoretical and empirical analysis for developed countries. In contrast, there are few empirical test studies of such effects on macro economies for developing countries. Baumol predicts that the increasing employment share of service... Show More
  • Viewing the Development Strategy of Professional Degree Graduate Education from the Demand of China's Industrial Development

    Zuhua Jiang, Zhongqin Lin, Tianjuan Xia, Haili Wang, Hong Zheng

    Issue: Volume 6, Issue 6, December 2018
    Pages: 290-296
    Received: Dec. 09, 2018
    Accepted:
    Published: Dec. 11, 2018
    DOI: 10.11648/j.ijefm.20180606.17
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    Abstract: China's economy is currently in an important period of transformation from the demographic dividend to technological innovation, and the professional graduate education is significant for the successful transformation. Thus, Chinese professional graduate education is supposed to closely mingle the Belt and Road Initiative (BRI) to meet the change o... Show More
  • Empirical Study of the Regional Differences of the Influences of Cultural Distance on Chinese Import-Export Trade

    Tian Hui, Song Qing, Chu Tiansi

    Issue: Volume 6, Issue 6, December 2018
    Pages: 297-305
    Received: Oct. 17, 2018
    Accepted: Nov. 14, 2018
    Published: Dec. 20, 2018
    DOI: 10.11648/j.ijefm.20180606.18
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    Abstract: According to the cultural clustering theory, this paper first classifies 31 countries/regions, China’s close trade partners, into 6 cultural clusters, and then empirically studies the influence of the cultural distance between China and each country within each cluster on Chinese import-export trade with them during 1995–2017. The results are in tw... Show More
  • Application of Chaos Theory in Incomplete Randomized Financial Analysis

    Xuelin Xian, Jiande Liu

    Issue: Volume 6, Issue 6, December 2018
    Pages: 306-310
    Received: Jan. 04, 2019
    Accepted:
    Published: Jan. 05, 2019
    DOI: 10.11648/j.ijefm.20180606.19
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    Abstract: In the new economy, some tech companies have rapidly built market power and modernization led to the unpredictable bank-to-client relationship. Moreover, financial markets are confronted with big data and as a result, digitization and further introduction of mathematical techniques and new models were brought into the financial industry. Uncertaint... Show More