International Journal of Economics, Finance and Management Sciences

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Surveillance on the Strategic Management of Meituan Fresh's Business Model Under the Digital Economy -- Based on Multi-Case Comparative Analysis

Received: 19 September 2023    Accepted: 23 October 2023    Published: 31 October 2023
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Abstract

With the continuous development of digital economy, the rapid rise of "fresh" retail formats in China, consumers' demand for fresh electricity business presents diversified and personalized characteristics, and fresh electricity business has become a field of wide attention. In this study, this paper discusses the business model and strategic management of Meituan Fresh in the digital economy based on statistical research and statistical measurement tools. Through interviews and questionnaires, Meituan Selection focuses on establishing an efficient and transparent supply chain and provides a variety of products through cooperation with multiple fresh brands. Meanwhile, Meituan Fresh actively cooperates with offline stores to provide faster distribution and better service. Compared with other e-commerce platforms, Meituan Selection better performance in fresh product quality, delivery speed and user experience; flexible and diversified service and management strategies in market expansion, and unique advantages in core links such as supply chain and distribution services. In terms of consumer awareness and brand awareness, Meituan Fresh still has room for further improvement. In the investigation and multi-case comparison, it reveals the preferred business model and strategic management of Meituan in the digital economy, and explores how to reduce the purchase cost of consumers on the premise of ensuring fresh quality and service quality, so that consumers can buy and eat safely.

DOI 10.11648/j.ijefm.20231105.16
Published in International Journal of Economics, Finance and Management Sciences (Volume 11, Issue 5, October 2023)
Page(s) 261-272
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Digital Economy, Fresh Electricity Business, Business Model, Multi-Case Comparison Method

References
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  • APA Style

    Wu, A., Festijo, J. F. T. (2023). Surveillance on the Strategic Management of Meituan Fresh's Business Model Under the Digital Economy -- Based on Multi-Case Comparative Analysis. International Journal of Economics, Finance and Management Sciences, 11(5), 261-272. https://doi.org/10.11648/j.ijefm.20231105.16

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    ACS Style

    Wu, A.; Festijo, J. F. T. Surveillance on the Strategic Management of Meituan Fresh's Business Model Under the Digital Economy -- Based on Multi-Case Comparative Analysis. Int. J. Econ. Finance Manag. Sci. 2023, 11(5), 261-272. doi: 10.11648/j.ijefm.20231105.16

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    AMA Style

    Wu A, Festijo JFT. Surveillance on the Strategic Management of Meituan Fresh's Business Model Under the Digital Economy -- Based on Multi-Case Comparative Analysis. Int J Econ Finance Manag Sci. 2023;11(5):261-272. doi: 10.11648/j.ijefm.20231105.16

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  • @article{10.11648/j.ijefm.20231105.16,
      author = {Aiping Wu and Jessa Frida T. Festijo},
      title = {Surveillance on the Strategic Management of Meituan Fresh's Business Model Under the Digital Economy -- Based on Multi-Case Comparative Analysis},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {11},
      number = {5},
      pages = {261-272},
      doi = {10.11648/j.ijefm.20231105.16},
      url = {https://doi.org/10.11648/j.ijefm.20231105.16},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20231105.16},
      abstract = {With the continuous development of digital economy, the rapid rise of "fresh" retail formats in China, consumers' demand for fresh electricity business presents diversified and personalized characteristics, and fresh electricity business has become a field of wide attention. In this study, this paper discusses the business model and strategic management of Meituan Fresh in the digital economy based on statistical research and statistical measurement tools. Through interviews and questionnaires, Meituan Selection focuses on establishing an efficient and transparent supply chain and provides a variety of products through cooperation with multiple fresh brands. Meanwhile, Meituan Fresh actively cooperates with offline stores to provide faster distribution and better service. Compared with other e-commerce platforms, Meituan Selection better performance in fresh product quality, delivery speed and user experience; flexible and diversified service and management strategies in market expansion, and unique advantages in core links such as supply chain and distribution services. In terms of consumer awareness and brand awareness, Meituan Fresh still has room for further improvement. In the investigation and multi-case comparison, it reveals the preferred business model and strategic management of Meituan in the digital economy, and explores how to reduce the purchase cost of consumers on the premise of ensuring fresh quality and service quality, so that consumers can buy and eat safely.
    },
     year = {2023}
    }
    

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    AB  - With the continuous development of digital economy, the rapid rise of "fresh" retail formats in China, consumers' demand for fresh electricity business presents diversified and personalized characteristics, and fresh electricity business has become a field of wide attention. In this study, this paper discusses the business model and strategic management of Meituan Fresh in the digital economy based on statistical research and statistical measurement tools. Through interviews and questionnaires, Meituan Selection focuses on establishing an efficient and transparent supply chain and provides a variety of products through cooperation with multiple fresh brands. Meanwhile, Meituan Fresh actively cooperates with offline stores to provide faster distribution and better service. Compared with other e-commerce platforms, Meituan Selection better performance in fresh product quality, delivery speed and user experience; flexible and diversified service and management strategies in market expansion, and unique advantages in core links such as supply chain and distribution services. In terms of consumer awareness and brand awareness, Meituan Fresh still has room for further improvement. In the investigation and multi-case comparison, it reveals the preferred business model and strategic management of Meituan in the digital economy, and explores how to reduce the purchase cost of consumers on the premise of ensuring fresh quality and service quality, so that consumers can buy and eat safely.
    
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Author Information
  • Claro M. Recto Academy of Advanced Studies, Lyceum of the Philippines University, Manila, Philippines; School of Economics and Management, Guangdong Technology College, Zhaoqing, China

  • Claro M. Recto Academy of Advanced Studies, Lyceum of the Philippines University, Manila, Philippines

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