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A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India

Received: 2 July 2022     Accepted: 10 August 2022     Published: 24 August 2022
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Abstract

E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) e-commerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.

Published in International Journal of Economics, Finance and Management Sciences (Volume 10, Issue 4)
DOI 10.11648/j.ijefm.20221004.19
Page(s) 229-236
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

E-Commerce, Innovation, Online Customers, Business Transactions, Entrepreneurship, Opportunities, Challenges in E-Commerce

References
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[3] Uwemi, S. and Khan, H. U. (2016) ‘E-commerce, challenges, and developing countries’, 2016 DSI Annual Meeting in Austin, TX, USA, 19–22.
[4] Media Reports, Press Releases, Deloitte report, Department of Industrial Policy and Promotion website, Union Budget 2019-20, Consumer Leads report by FICCI and Deloitte - October 2019.
[5] Mohammed A. Alqahtani, Ali H. Al-Badi, Pam J. Mayhew (2012). the enablers and disablers of e-commerce: consumers’ perspectives, the electronic journal on information systems in developing countries, (2012) 54, 1, 1-25.
[6] Santosh Chapagai (2022) opportunities and challenges of e-commerce to customers: comparative analysis of Nepal and Finland, master’s thesis, Centria university of applied sciences.
[7] Gunasekaran, A., Marri, H., McGaughey, R., & Nebhwani, M. (2002). E-commerce and its impact on operations management. International Journal of Production Economics, 185-197.
[8] Deshmukh, S. P., Deshmukh, P., & Thampi, G. (2013, July). Transformation from E-commerce to M-commerce in Indian Context. International Journal of Computer Science Issues, 10 (4), 55-60.
[9] Khan, H. U. and Uwemi, S. (2018) ‘what are e-commerce possible challenges in developing countries: a case study of Nigeria’, Int. J. Business and Systems Research, Vol. 12, No. 4, pp. 454–486.
[10] Gupta, A. (2014, January). E-Commerce: Role of E-Commerce in Today's Business. International Journal of Computing and Corporate Research, 4 (1).
[11] Rina, D. (2016, March-April). Challenges and Future Scope of E-commerce in India. International Journal of Emerging Trends & Technology in Computer Science, 5 (2), 232-235.
[12] R Kavitha, T. S. (2016). A Study on the Perception of Customers towards E-commerce and E-payments in Local Survey. ISSN-0976-8262, 7.
[13] Mayank Yadav, Z. R. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation, Telematics and Informatics, Volume 34, Issue 7, November 2017, Pages 1294-1307.
[14] Kumar, R. & Vetrivel, Dr. (2016). Retail Service Quality of Big Bazaar Retail Store Thiruvananthapuram: An Empirical Study. Asian Journal of Research in Social Sciences and Humanities. 6. 1487. 10.5958/2249-7315.2016.00524.4.
[15] Watson, Jeff (2001), how to determine a sample size: Tip sheet #60, University Park, PA: Penn State Cooperative Extension to finalize the given sample size.
Cite This Article
  • APA Style

    Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha. (2022). A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. International Journal of Economics, Finance and Management Sciences, 10(4), 229-236. https://doi.org/10.11648/j.ijefm.20221004.19

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    ACS Style

    Satheeshkumar Rangasamy; Vetrivel Thiyagarajan; Sampangi Gokula Krishnan; Sushma Rawath; Madhumitha. A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. Int. J. Econ. Finance Manag. Sci. 2022, 10(4), 229-236. doi: 10.11648/j.ijefm.20221004.19

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    AMA Style

    Satheeshkumar Rangasamy, Vetrivel Thiyagarajan, Sampangi Gokula Krishnan, Sushma Rawath, Madhumitha. A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India. Int J Econ Finance Manag Sci. 2022;10(4):229-236. doi: 10.11648/j.ijefm.20221004.19

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  • @article{10.11648/j.ijefm.20221004.19,
      author = {Satheeshkumar Rangasamy and Vetrivel Thiyagarajan and Sampangi Gokula Krishnan and Sushma Rawath and Madhumitha},
      title = {A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {10},
      number = {4},
      pages = {229-236},
      doi = {10.11648/j.ijefm.20221004.19},
      url = {https://doi.org/10.11648/j.ijefm.20221004.19},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20221004.19},
      abstract = {E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) e-commerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.},
     year = {2022}
    }
    

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    T1  - A Study on Customers Perspective on Opportunities and Challenges of E-Commerce in India
    AU  - Satheeshkumar Rangasamy
    AU  - Vetrivel Thiyagarajan
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    DO  - 10.11648/j.ijefm.20221004.19
    T2  - International Journal of Economics, Finance and Management Sciences
    JF  - International Journal of Economics, Finance and Management Sciences
    JO  - International Journal of Economics, Finance and Management Sciences
    SP  - 229
    EP  - 236
    PB  - Science Publishing Group
    SN  - 2326-9561
    UR  - https://doi.org/10.11648/j.ijefm.20221004.19
    AB  - E-Commerce refers to use of internet for commercial and/or business transactions. This articles focus on digitally enabled commercial and/or business transactions. Electronic commerce is a business model which allows an individuals and firms to buy and sell products over the web. E-commerce includes four main market segments like Business to Consumer, Business to Business, Consumer to Consumer and Consumer to Business. The purposes of the study are to identify the perspective of customers on opportunities and challenges in the e-commerce, to identify performance of e-commerce and also to address the challenges in the e-commerce market in India. Researcher has adopted descriptive research and presented the research work with the support of descriptive statistics and weighted average ranking score method. 42% of respondents said that Business to Consumer (B2C) and 38% of the respondents said that Consumer to Consumer (C2C) are the major business models that customer use in the e-commerce platform. No respondent said that they use the Government to Business (G2B) e-commerce model. It is suggested that e-commerce companies have to leverage their business transaction through the more added features like online payment, service availability of 24*7, faster transaction and timeliness of the transaction.
    VL  - 10
    IS  - 4
    ER  - 

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Author Information
  • Department of MBA, Surana College, Bangalore, India

  • Department of Management Studies, Velalar College of Engineering and Technology, Erode, India

  • Department of Management Studies, Global Academy of Technology, Bangalore, India

  • Department of MBA, Padmashree Institute of Management and Sciences, Bangalore, India

  • Department of MBA, Surana College, Bangalore, India

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