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Research on the Relationships Among Customer Participation, Knowledge Integration and New Product Development Performance

Received: 18 January 2021     Published: 3 March 2021
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Abstract

Under the background of the knowledge economy, business managers have gradually realized that improving innovation performance requires breaking organizational boundaries to obtain knowledge, technology and other resources from the outside. As one of the important external subjects of new product development (NPD), customers actively participate in NPD activities become an effective way to acquire customer knowledge. However, there are still divergent studies on the effect of customer participation (CP) on NPD performance. In view of this, this research explores the relationship between customer participation, knowledge integration, absorptive capacity, and NPD performance, and this paper empirically studied the influence of CP on NPD performance through a large sample questionnaire survey, and focused on the analysis of the mediating role of knowledge integration and the moderating effect of absorptive capacity. The results show that CP has a significant positive effect on knowledge integration and NPD performance; knowledge integration has mediating effect between CP and NPD performance; Absorptive capacity positively moderates the relationship between CP and knowledge integration, but has no significant moderating effect on CP and NPD performance. From the perspective of knowledge management, this study links customer participation with NPD performance, and the research results not only have important theoretical implications for the in-depth study of customer participation, NPD performance, knowledge integration and absorptive capacity, but also have important practical significance to improve the success rate of NPD and promote high-quality development.

Published in International Journal of Economics, Finance and Management Sciences (Volume 9, Issue 1)
DOI 10.11648/j.ijefm.20210901.15
Page(s) 38-45
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Customer Participation, Knowledge Integration, Absorptive Capacity, NPD Performance

References
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[3] Li, Z., & Yang, H. T. (2012). The impact of absorptive capacity, relationship learning and knowledge integration on the enterprise innovation performance: An empirical study on technology based SMEs. Science Research Management, 33 (01), 81-91. (In Chinese).
[4] Guo, J., Cheng, Y. C. & Guan, K. Y. (2017). Influence of customer participation on NPD performance in the context of b2b: mediating effect of knowledge integration mechanism. Science & Technology Progress and Policy, 34 (08), 106-111. (In Chinese).
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[16] Jian, Z. Q., Zeng J. L. & Liu, Y. (2018). Relationship between external organizational integration and new service development performance: a model of mediation moderated of absorptive capacity. Chinese Journal of Management, 15 (09), 1327-1336. (In Chinese).
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  • APA Style

    Yong Cao, Hongzhi Zhou. (2021). Research on the Relationships Among Customer Participation, Knowledge Integration and New Product Development Performance. International Journal of Economics, Finance and Management Sciences, 9(1), 38-45. https://doi.org/10.11648/j.ijefm.20210901.15

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    ACS Style

    Yong Cao; Hongzhi Zhou. Research on the Relationships Among Customer Participation, Knowledge Integration and New Product Development Performance. Int. J. Econ. Finance Manag. Sci. 2021, 9(1), 38-45. doi: 10.11648/j.ijefm.20210901.15

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    AMA Style

    Yong Cao, Hongzhi Zhou. Research on the Relationships Among Customer Participation, Knowledge Integration and New Product Development Performance. Int J Econ Finance Manag Sci. 2021;9(1):38-45. doi: 10.11648/j.ijefm.20210901.15

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  • @article{10.11648/j.ijefm.20210901.15,
      author = {Yong Cao and Hongzhi Zhou},
      title = {Research on the Relationships Among Customer Participation, Knowledge Integration and New Product Development Performance},
      journal = {International Journal of Economics, Finance and Management Sciences},
      volume = {9},
      number = {1},
      pages = {38-45},
      doi = {10.11648/j.ijefm.20210901.15},
      url = {https://doi.org/10.11648/j.ijefm.20210901.15},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ijefm.20210901.15},
      abstract = {Under the background of the knowledge economy, business managers have gradually realized that improving innovation performance requires breaking organizational boundaries to obtain knowledge, technology and other resources from the outside. As one of the important external subjects of new product development (NPD), customers actively participate in NPD activities become an effective way to acquire customer knowledge. However, there are still divergent studies on the effect of customer participation (CP) on NPD performance. In view of this, this research explores the relationship between customer participation, knowledge integration, absorptive capacity, and NPD performance, and this paper empirically studied the influence of CP on NPD performance through a large sample questionnaire survey, and focused on the analysis of the mediating role of knowledge integration and the moderating effect of absorptive capacity. The results show that CP has a significant positive effect on knowledge integration and NPD performance; knowledge integration has mediating effect between CP and NPD performance; Absorptive capacity positively moderates the relationship between CP and knowledge integration, but has no significant moderating effect on CP and NPD performance. From the perspective of knowledge management, this study links customer participation with NPD performance, and the research results not only have important theoretical implications for the in-depth study of customer participation, NPD performance, knowledge integration and absorptive capacity, but also have important practical significance to improve the success rate of NPD and promote high-quality development.},
     year = {2021}
    }
    

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  • TY  - JOUR
    T1  - Research on the Relationships Among Customer Participation, Knowledge Integration and New Product Development Performance
    AU  - Yong Cao
    AU  - Hongzhi Zhou
    Y1  - 2021/03/03
    PY  - 2021
    N1  - https://doi.org/10.11648/j.ijefm.20210901.15
    DO  - 10.11648/j.ijefm.20210901.15
    T2  - International Journal of Economics, Finance and Management Sciences
    JF  - International Journal of Economics, Finance and Management Sciences
    JO  - International Journal of Economics, Finance and Management Sciences
    SP  - 38
    EP  - 45
    PB  - Science Publishing Group
    SN  - 2326-9561
    UR  - https://doi.org/10.11648/j.ijefm.20210901.15
    AB  - Under the background of the knowledge economy, business managers have gradually realized that improving innovation performance requires breaking organizational boundaries to obtain knowledge, technology and other resources from the outside. As one of the important external subjects of new product development (NPD), customers actively participate in NPD activities become an effective way to acquire customer knowledge. However, there are still divergent studies on the effect of customer participation (CP) on NPD performance. In view of this, this research explores the relationship between customer participation, knowledge integration, absorptive capacity, and NPD performance, and this paper empirically studied the influence of CP on NPD performance through a large sample questionnaire survey, and focused on the analysis of the mediating role of knowledge integration and the moderating effect of absorptive capacity. The results show that CP has a significant positive effect on knowledge integration and NPD performance; knowledge integration has mediating effect between CP and NPD performance; Absorptive capacity positively moderates the relationship between CP and knowledge integration, but has no significant moderating effect on CP and NPD performance. From the perspective of knowledge management, this study links customer participation with NPD performance, and the research results not only have important theoretical implications for the in-depth study of customer participation, NPD performance, knowledge integration and absorptive capacity, but also have important practical significance to improve the success rate of NPD and promote high-quality development.
    VL  - 9
    IS  - 1
    ER  - 

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Author Information
  • School of Management, Wuhan Textile University, Wuhan, China

  • School of Management, Wuhan Textile University, Wuhan, China

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