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Research Article |

Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture

China’s theme park market has kept the fast-expanding development. The growth rate of the theme park's attendance is continuously rising, an increasing number of international companies are actively planning to establish their influence by launching theme parks in China. China has become fertile ground for global theme park investments. Theme parks play a significant role in a globally growing experience economy. Customer value is a key marketing variable for its capacity to drive consumption. Multiple studies have explored dimensions related to theme park experience. But few research have explored from tourists’ perspective the customer value of theme park tourism among specific cultural groups, as values is closely related with culture. This study aims to explore the consumer value of amusement park experience in China. Content analysis revealed a typology of five experiential value dimensions (altruistic value, economic value, emotional experience, hedonic value, educational value) situated within a four-quadrant framework, addressing how amusement park tourism in Chinese cultural background can enrich the original domains of Holbrook’s value typologies. Moreover, these dimensions offer a comprehensive perspective on how visitors perceive and derive value from theme park experiences. These results lay a theoretical foundation for future studies and provide practical implications for promotion and experience design for the Chinese market, it will also contribute to the ongoing success of theme parks in China's rapidly developing consumer landscape.

Tourism Experience, Customer Value, Amusement Parks, Chinese Culture

APA Style

Kuang, H., Xiao, Q., Duan, X., He, Y., Abdurakhmonov, Z. (2024). Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. International Journal of Economics, Finance and Management Sciences, 12(1), 1-10. https://doi.org/10.11648/j.ijefm.20241201.11

ACS Style

Kuang, H.; Xiao, Q.; Duan, X.; He, Y.; Abdurakhmonov, Z. Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. Int. J. Econ. Finance Manag. Sci. 2024, 12(1), 1-10. doi: 10.11648/j.ijefm.20241201.11

AMA Style

Kuang H, Xiao Q, Duan X, He Y, Abdurakhmonov Z. Understanding Amusement Park Experiences from Perspective of Customer Value in Chinese Culture. Int J Econ Finance Manag Sci. 2024;12(1):1-10. doi: 10.11648/j.ijefm.20241201.11

Copyright © 2024 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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